What is Art of Engineering?


A blend of art and mathematics while demonstrating the use of proportions to create ideal structures for human wherever

using German Engineering with Chinese Efficiency


Mercedes Benz Hospitality Suite
FORMULA ONE
modular buildings

Jaguar F-Pace Loop-The-Loop
CAR STUNT
special production

Land Rover Evoque See-saw
GUINNESS WORLD RECORD
engineering focused campaign

Creative Engineering
is simple and beautiful

Designing for multiple purposes lowers the cost dramatically in production, venue rental and allows RE-PURPOSING of your assets


Our core business is providing engineering using modularity mindsets which reduces overall cost and lessen our carbon footprint.

How can we do it better?



We explore creative ideas and marketing angles to
exponentially elevate your event through engineering.



The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark. - Michelangelo

Our Clients and Partner Agencies

The Team

Joe Tham

Formerly an engineer in the Singapore Navy, Joe managed production houses in Asia-Pacific namely China, India and Singapore in the last 10 years and projects across the globe. He also produced Land Rover “Evoque” Seesaw, a Guinness World Record for the Longest Vehicle Seesaw in the World in 2016. Joe loves taking on challenges in engineering and production creatively.


Matthias Laufer

Mathias has a degree in Engineering from Dresden University, and is a trained carpenter. He also has over 10 years’ experience in project management in construction, engineering and exhibitions. His projects were notably the Sweden Pavilion exhibition, City Pavilion Bremen, USA Pavilion Boeing Display during Expo Shanghai 2010 and VW Group Beijing 2008 Olympic Showcase.


Liz Woo

Liz worked in both the IT and automotive sectors, and across different countries and regions especially in China. Her expertise in organizing events ranges from close-up and personal to big scale production events. Liz manages the operational aspects of our program including balancing the budget plan and the timely delivery. Liz is fluent in both English and Chinese including Cantonese.


Robin Wang

Robin is GM of Fineshow Event Equipment Services Co. and has tremendous technical experiences in exhibition and events as well as a team of highly motivated staff.
Robin manages the equipment inventory and technical implementation across different regions whenever needed, and has production houses in Shanghai, Hong Kong, Dubai and Belgium.


Dong Cheng Liang

Dong is GM of Wonderlabs Studio creating digital interatives. He has worked with Nike, JaguarLandRover, Air France and numerous other MNC brands in deploying creative solution for their needs.
Dong is constantly developing technological tools and is based in Shanghai, his team helps us to add digital sparkles and elements into engineering.


Matthias Goettenauer

Matthias is CEO of experience GmbH, which conducts drive training, drive tours with professional drivers in every corners of the world imaginable. He currently holds the fastest world record on the Panamerican Highway.
Matthias handles the drive technical know-how and advises on automotive deployment for engineering. He is fluent in German, English, French and some Spanish.